I am Nawal Alsaeed, daughter of immigrants, wife and mother. I launched Studious Monday in 2020. As a Muslim woman, Studious Monday is my love letter to my faith and passion for fashion and design. For as long as I can remember, I have loved clothes and their ability to express identity and communicate culture. Growing up Muslim and proud, I often felt forgotten by the fashion industry, not only because modesty was so rare, but also because ethics seemed so insignificant.
It is believed that modesty is living your values. It doesn’t merely guide our fashion choices but it is a way of being. Studious Monday is here to shift the conversation in fashion; taking it from flashy to understated and from profits to ethics. By reimagining what is fashionable, Studious Monday is also redefining modest wear, one design at a time.
The goal is to create clothing that destigmatizes modesty; clothing that is fashionable and that young women want to wear. Gone are the days of drab, unpleasant modest wear, for we believe our wardrobes should be both on trend and practical. Modest wear does not have to be matronly. We have created a line that is balanced, functional, and versatile with the ultimate goal of inspiring ALL women to be proud of wearing Studious Monday.